I just had to get a new mobile phone because my old one had stopped working deleting my entire address book from when I first got a mobile phone in its wake! Joy! –Not even putting it in rice as my 3 year old suggested could save it this time!

What struck me about this was the amount of choice and options I had and how much information there was to steer me in different directions. I went into 2 phone shops on 3 days running to look into what I should get and then spent an additional 2 hours on the computer checking my bill history and researching further. As we all know with the internet there is no end to the research you can do and in terms of reviews you can always find someone who has found a fault with something!  – And even though we know that’s the case part of us wants to doubt our choices and use the ‘research’ as evidence. Even when I thought I had chosen the phone and the tariff and was about to make a purchase I was given even more options which led me into another spiral of thinking and doubt. By then I’d had enough of the overthinking and analysis so just went with the phone I had agreed with my husband was a good option the day before. Continue reading →